Job Title: Marketing Specialist

Location: Damascus, Syria (Remote/Hybrid Options Available)

Company: Tiyliya

Department: Marketing

Employment Type: Full-Time

About Tiyliya

Tiyliya is a leading Digitech company based in Damascus, Syria, specializing in innovative

software development and digital marketing solutions. We empower businesses globally with cutting-edge technology and strategic marketing services. Our team is driven by creativity,

technical excellence, and a commitment to delivering exceptional value to our clients.

Position Overview

We’re seeking a strategic Marketing Specialist to lead our clients branding initiatives and

marketing efforts. You’ll be responsible for shaping brand identity, executing rebranding

projects, and driving integrated marketing campaigns across channels. This role combines

creative branding expertise with data-driven marketing execution.

Key Responsibilities

• Brand Strategy & Development

1. Lead branding and rebranding projects from concept to implementation

2. Develop and maintain comprehensive brand guidelines (visual identity, tone of

voice, messaging)

3. Conduct brand audits and competitive analysis to identify positioning opportunities

4. Manage brand assets and ensure consistent application across all touchpoints

5. Oversee brand perception research and sentiment analysis

• Marketing Execution

1. Develop and implement multi-channel marketing strategies

2. Manage paid campaigns with ROI-focused optimization

3. Create and execute SEO strategies to enhance organic visibility

4. Produce performance reports with actionable insights for continuous improvement

• Cross-Functional Collaboration

1. Work with design teams to develop brand collateral and marketing materials

2. Partner with product teams to ensure brand alignment in customer experiences

3. Coordinate with sales to develop lead nurturing programs and conversion

strategies

4. Manage relationships with external agencies and vendors for branding projects

Required Qualifications

• 3+ years in marketing with demonstrated branding/rebranding experience

• Portfolio showcasing successful brand development projects

• Expertise in brand positioning and identity systems development

• Proven track record in digital campaign management (Meta/Google Ads)

• Strong analytical skills with marketing analytics tools proficiency

• Bilingual English/Arabic fluency

Preferred Qualifications

• Experience in tech/SaaS branding

• Knowledge of UX principles as they relate to branding

• Familiarity with marketing automation platforms

• Basic design sensibility (Adobe Creative Suite/Canva)

What We Offer

• Competitive salary + performance bonuses.

• Flexible & remote work options.

• Opportunity to work with a dynamic, creative team.

• Continuous learning & professional development.

Equal Opportunity Employer

Tiyliya is committed to diversity and inclusion. We welcome applicants regardless of gender,

ethnicity, religion, or disability.